Each autumn, as leaves turn and the air grows crisp, a familiar aroma fills coffee shops and grocery stores: pumpkin spice. This seasonal flavor has become a cultural phenomenon, driving a massive wave of consumer spending. Americans' obsession with pumpkin spice isn't just a passing fad; it's a significant economic force, with over $800 million spent annually on pumpkin spice products. This figure represents a substantial increase from the $511 million recorded in 2019, indicating the flavor's growing popularity.