Record-Low Snowfall Impacts Ski Resorts in the American West
• Record-low snowfall in the American West has severely impacted ski resorts, leading to reduced terrain availability and a decline in ski visits.
• The trend of 'snow chasing' is on the rise as skiers are willing to pay premiums to find locations with better snow conditions amid climate change.
• Ski resorts are exploring adaptive strategies like snowmaking and diversification to combat the impacts of reduced snowfall and warming temperatures.
Record-low snowfall impacts ski resorts operations
The American West experienced record-low snowfall and warmer temperatures this past winter, profoundly affecting ski resorts and their operations.
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