The annual March 1st opening of the Dairy Queen in Moorhead, Minnesota, is a cherished 77-year-old tradition that symbolizes the arrival of spring. Despite the cold weather, an average of 1,200 customers gather each year, some arriving early to secure their place in line. This event is fueled by the promise of unique treats like the Mr. Malty and Curly Shake, which are exclusive to this location. Owners Troy and Diane DeLeon emphasize the sense of community and unity that the Dairy Queen opening fosters, highlighting its role as a tradition that binds the community together.