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The Hidden Psychology of “Sweater Weather” Obsession
The Hidden Psychology of “Sweater Weather” Obsession
US · Published Oct 19, 2025
• Sweater weather is more than just fashion; it connects to comfort, nostalgia, and sensory experiences.
• The desire for sweaters can be a way to combat Seasonal Affective Disorder (SAD) by seeking warmth and comfort.
• Positive memories linked to fall, like festivals and gatherings, enhance the appeal of sweater weather.
Why are we obsessed with sweater weather
Ever wonder why the first sign of crisp air sends everyone into a frenzy about “sweater weather”? It's more than just a love for cozy knits; there's some fascinating psychology behind it!
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