Historic Low Snowfall Impacts Vail Resorts' Ski Season
• Vail Resorts is experiencing historically low snowfall in the Rocky Mountains, leading to a decrease in ski visits.
• Despite low snowfall, Vail Resorts reports record-high guest satisfaction scores.
• Vail Resorts is targeting Gen Z skiers with a 20% discount on Epic Passes to ensure future growth.
Vail Resorts faces challenging ski season
Vail Resorts is facing a challenging ski season due to historically low snowfall levels in the Rocky Mountains, with snowfall decreasing by 43% compared to the previous year, leading to a 12% drop in ski visits.
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