Southeastern England is experiencing unseasonably warm spring temperatures, reaching 18°C (64°F), raising hopes for increased retail sales. Historically, warmer weather boosts consumer spending, especially in fashion and outdoor sectors. Retailers anticipate consumers refreshing wardrobes and investing in outdoor activities, potentially boosting sales. However, the weather-retail link is complex; unseasonable warmth can cause stock misalignment and discounting. Economic climate and consumer confidence also significantly influence spending.