The Psychology Behind Pumpkin-Spice Obsession Returns
• Pumpkin spice is associated with comfort and nostalgia, linking back to positive memories and feelings of warmth.
• The limited availability of pumpkin-spice products creates a sense of urgency, driving consumers to indulge while they can.
• Marketing plays a significant role in the pumpkin-spice craze, capitalizing on its popularity to drive sales across various products.
Exploring the pumpkin-spice obsession psychology
Fall brings changing leaves, crisp air, and the return of pumpkin-spice flavored everything. This explores the psychological reasons behind our love for this particular flavor blend.
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