Wealthy skiers are increasingly spending large sums to chase optimal snow conditions for their ski vacations, as climate change impacts snowfall reliability. Some ski seasons are becoming shorter, with less desirable snow due to warming temperatures, leading affluent skiers to book last-minute trips at significant costs. This practice, known as snow chasing, involves booking multiple options and choosing the best based on current conditions, sometimes losing deposits on nonrefundable hotels. Ski resorts in Colorado and Utah have reported record-low snowfall and warm temperatures, affecting ski quality and visits.