January on Social Media: Fewer Posts, Longer Scroll Sessions
• January typically sees fewer social media posts but longer user scrolling sessions.
• Post-holiday relaxation, New Year's resolutions, and winter weather contribute to extended social media use in January.
• Brands can leverage longer attention spans in January by creating more engaging and in-depth content.
Social media habits shift in January
January often brings a shift in social media habits. While the festive season sees a surge in posts, January typically experiences a dip in posting frequency. However, this doesn't necessarily mean people are disengaging from social media altogether. In fact, many users find themselves scrolling for longer periods during the first month of the year.
Related News