EMI-Free February: Why Big Purchases Get Paused
EMI-Free February: Why Big Purchases Get Paused
IN · Published Jan 31, 2026
February often sees a dip in big purchases in India due to post-holiday financial recovery.
Exam season and unpredictable weather contribute to delaying major spending decisions.
Many Indians use February to reassess budgets and plan for the upcoming financial year, leading to fewer EMI-based purchases.
Understanding February's slowdown in big purchases
Ever noticed how January feels like a financial detox after the holiday feast? Then comes February, a month where many of us in India tend to pump the brakes on big purchases. But why is that?
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