GOT’s “Winter Is Coming” Dialogue Wave — Meme Culture Explains It
GOT’s “Winter Is Coming” Dialogue Wave — Meme Culture Explains It
IN · Published Jan 8, 2026
The 'Winter Is Coming' phrase from Game of Thrones has evolved into a widespread meme.
The meme reflects anxieties about weather and future uncertainties.
Its simplicity and relatability have made it a staple of internet culture.
Winter is coming: a cultural touchstone
The phrase "Winter Is Coming," popularized by the HBO series *Game of Thrones* (GOT), has transcended its fictional origins to become a ubiquitous meme and a cultural touchstone. While in the show, it serves as the motto of House Stark, a warning of impending hardship and the ever-present threat from the North, in modern internet culture, it has taken on a life of its own. This article explores the phenomenon of the "Winter Is Coming" meme, its evolution, and its connection to our collective anxieties about weather and the future.
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