“Golden Hour Core”: Why 5:45 PM Trends Again
“Golden Hour Core”: Why 5:45 PM Trends Again
IN · Published Feb 26, 2026
Golden hour refers to the soft, warm light shortly after sunrise or before sunset, ideal for photography.
5:45 PM is trending as it often aligns with the late afternoon golden hour in many regions, convenient after work.
The trend embodies appreciating simple pleasures and natural beauty, promoted by social media.
Resurgence of golden hour core aesthetic at 5:45 PM
Have you noticed an uptick in exquisitely lit photos gracing your social media feeds around the same time each day? Chances are, you're witnessing the resurgence of the "golden hour core" aesthetic, with 5:45 PM becoming an increasingly popular focus. But what exactly is golden hour, and why is this particular time slot trending?
Related News