• Rainy weather evokes feelings of coziness and nostalgia, prompting families to seek comfort in familiar and pleasurable experiences like desserts.
• Reduced sunlight on rainy days can lower serotonin levels, leading to cravings for sugary and carbohydrate-rich foods that temporarily boost mood.
• Cultural associations link rainy days with relaxation and indulgence, reinforcing the idea that it's a time to treat ourselves with sweets.