Soccer Fandom in the U.S. Grows by 13% Following FIFA World Cup 2026
Soccer Fandom in the U.S. Grows by 13% Following FIFA World Cup 2026
US · Published Oct 17, 2026
• The FIFA World Cup 2026 has significantly boosted soccer's popularity in the United States, with a Nielsen report revealing a 13% increase in soccer fans over the past year. The number of Americans identifying as soccer fans rose from 66.8 million in July 2025 to 75.2 million in July
• This surge is attributed to the U.S. co-hosting the tournament, which has sparked greater interest in the sport across the nation. The event's success highlights the growing appeal of soccer in a country traditionally dominated by other sports.

Impact & Risks

The rise in soccer fandom could lead to increased investment in the sport at both grassroots and professional levels in the U.S. This growth may also influence broadcasting rights, sponsorship deals, and the development of soccer infrastructure. However, sustaining this momentum will require strategic efforts from stakeholders to maintain public interest and engagement in the sport.

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